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11/21 08:49 CST Israel-Premier Tech is rebranding as NSN Cycling Team from 2026
with new base in Spain
Israel-Premier Tech is rebranding as NSN Cycling Team from 2026 with new base
in Spain
BARCELONA (AP) --- The Israel-Premier Tech cycling team has found a new name
and will race as the NSN Cycling Team from next year onward.
The team had said last month it would rebrand and move away from its Israeli
identity after being repeatedly targeted by pro-Palestinian protesters during
the Spanish Vuelta and later excluded from a race in Italy. It will now move to
Spain after international sports and entertainment company NSN (Never Say
Never) said it was taking over the team structure alongside Swiss-based global
investment platform Stoneweg. The team will be based in Barcelona and Girona,
which is a popular hub for professional cyclists.
NSN was co-founded by soccer great Andres Iniesta, who played nearly 700 games
for Barcelona and 131 times for Spain, leading it to the World Cup title in
2010.
"This new era marks a significant milestone in the growth of the team and an
opportunity to join forces with organizations united by shared values of
ambition, excellence, and the drive to inspire through sport," NSN said in a
statement.
Kjell Carlstrm is staying on as the cycling team's general manager.
"We are proud to welcome NSN and Stoneweg to the team and announce our new name
and identity," Carlstrm said.
During the Spanish Vuelta cycling race earlier this year, several stages were
disrupted by pro-Palestinian protesters objecting to the participation of the
Israel Premier Tech team. Spain's government estimated that more than 100,000
people were on the streets in Madrid during the final stage.
Premier Tech is a multinational company based in Quebec, Canada. It is the
title sponsor of the cycling team co-owned by Israeli Canadian billionaire
Sylvan Adams.
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AP cycling: https://apnews.com/hub/cycling
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